Did the flex schedule boomerang on the NBC football game?
About 18 million or so folks tuned in to NBC’s Sunday Night Football Game last night, the Minnesota Vikings versus the Arizona Cardinals. That’s a really good number, but it wasn’t the boffo bonanza NBC had in mind when they used the NFL flex schedule option to choose Bret Favre over Tom Brady.
When I wrote about the flex schedule last week, a lot of reader comments said that NBC decision made perfect sense because the Vikings-Card game would be a bigger draw than the Patriots-Dolphins.
Well, guess what happened? The Favre game turned out to be a bust. The Cardinals, led by Kurt Warner, shredded the Vikings and won handily 30-17. It wasn’t close and the ratings diminished from the second half on.
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Filed under: Sports, OpEd, Celebrities, Ratings, Reality-Free
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